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Dawn Hudson is responsible for building the fan base of the NFL and growing the NFL brand. This includes responsibility for strategy, advertising, promotions, entertainment marketing, cause-related marketing, customer relationship marketing, and supporting NFL Clubs. She also oversees marketing for the NFL Network, and planning and execution for all NFL Events, areas that are critical to delivering a superior fan experience.
She joined the NFL in September 2014. Previously she was Vice-Chairman of the Parthenon Group, a global boutique consulting firm. At Parthenon, she developed and grew the global consumer practice working with U.S. focused clients like Time Warner Cable, Private Equity consumer-focused firms, and Fortune 100 global companies like Johnson & Johnson and Unilever.
Prior to Parthenon, she spent 11 years at PepsiCo. She was the Global CMO of Frito-Lay, then CMO of Pepsi-Cola North America, then became President and the CEO of Pepsi-Cola North America. While running the 5.5 billion dollar division, she also ran the consolidated food service U.S. operations of PepsiCo. Under her leadership, the division had 5+ years of share growth, accomplished by accelerating growth of on-trend non-carbonated beverages, launching Sierra Mist nationally, and revitalizing the Pepsi and Mountain Dew brands.
Dawn also has extensive governance experience as she has served on the boards of Allergan, PF Chang’s, and the Ladies Professional Golf Association, where she served as Chairman of the Board for two years. She has also served as Chairman of the Association of National Advertisers and Vice-Chairman of the American Beverage Association. She currently serves on the boards of Lowes Home Improvement Store, Interpublic Group, and Nvidia.